B2B sales, from the ground up
I started my career in business-to-business sales — learning the psychology and the science of how deals actually get done. Every exit is, at its core, the most important sale of an owner's life.
I help Business Owners, Entrepreneurs, and Founders exit their businesses on a success fee only (limited time only)
Most M&A advisors have never signed the front of a paycheck. Never made payroll in a bad month. Never handed over the keys to something they built with their own hands.
I have — twice. Once as a seller, when I exited my company to private equity. Once as a buyer, when I acquired a business of my own.
That's the difference between an advisor who's read about your situation and a peer who's lived it. When we sit down, you're not explaining your business to a consultant. You're talking to someone who's been exactly where you are.
I started my career in business-to-business sales — learning the psychology and the science of how deals actually get done. Every exit is, at its core, the most important sale of an owner's life.
I bought excess inventory from companies that needed cash flow — fast, fair, and reliably. It taught me how businesses really work under the hood, and it built a reputation for doing exactly what I said I would.
Before "e-commerce" was a word anyone used, we built category-defining online stores. We invented visual size guides and product infographics — things that are industry standards today.
Our Fifth Element snowboard brand proved that private label could compete with the majors — the exact model that now dominates Amazon. We saw it decades early.
I lived every stage of the M&A process from the seller's chair — due diligence, legal, negotiation, the emotional weight of letting go. Then I served four years on the board after the sale. I know what happens after the wire hits, because I've been there.
I acquired Compressionz, an athletic apparel brand, through an SBA loan. Being the buyer taught me what buyers probe for, what scares them off, and what makes them pay a premium — knowledge I now use to protect your price.
Communication·Transparency·Perseverance
Your books get organized and bulletproofed before we go to market. Buyers use messy financials to chip away at your price — we take that weapon away from them entirely.
Buyers don't pay premiums for spreadsheets. They pay for what the numbers can't show — your history, your culture, your position in the market. I package that story so buyers see the full value.
I've been the buyer. I know what they probe in diligence, what quietly scares them off, and what makes them stretch on price. Every negotiation move is informed by having sat in their chair.
Six quick questions. If we're a fit, you'll book directly onto Greg's calendar on the next screen.
See If You Qualify → Takes 60 seconds. No cost, no obligation.The only thing a call costs you is 30 minutes — and it might be the most valuable 30 minutes you spend on your business this year.
See If You Qualify → Takes 60 seconds. No cost, no obligation.